Vision

To create a 'The Million Word Gap' by
nurturing the love for reading in this
technology obscured world of
children, to equip them with the
power of imagination which can best
be fuelled by books, to make the little
ones realise that reading is not a
chore; it’s the most pleasurable and
productive activity. IT’S MAGIC!

Mission

To get the right books to the right child to
make them experience the magic of
reading. Geography should not determine
what children get to read and so we
collect gems from the world and deliver
the right set of books for children to fall in
love with reading. It’s never too early or
late to start enjoying the written words. All
you need is the right book and WE are
here to help.

Simran

Software Engineer by Profession.
Solution Provider. Educator

Having the knack for coding from the beginning, I ended up being the quintessential student in India. A Computer Science Engineer.

But the entrepreneurial gene in me always poked me, always looking around for an opportunity to turn it into something big.

Being a fun aunt to my nieces and nephews, I always added a twist to all their gifts and activities. I was always looking for fun books to make them intrigued and used to read them in the most comical way. That’s where I found the lack of good books for children in the Indian market. And here was my opportunity which I grabbed at the first go.

Fun being an integral part of childhood, I knew the brand had to be more than just books, it had to be something the child was excited about. And here I am wrapping the most amazing reading experience and “fun” for your little one in a box delivered to you each month.

Being a techie adds a cherry to the cake as I am set to gear up Fun’O’Fable in the E-commerce era!

Make passion your work and life will become exciting. That’s what I did!

Sonia

A voracious reader. MBA in Finance. Formerly working into Analytics.
Mother of a toddler.

I have multiple personalities. One day I am Hermione, another Frodo, and nowadays even Peter Rabbit or Ferdinand.

That’s the life of a bibliophile. I live in book, for books, by books and with books. My love for books started at a very young age and since then I have developed the capacity to devour a library within few months. I have passed on my craziness to my little one who has read more books than her age in months. And when my love for reading could not be contained, I decided to pass it on to the world by collecting gems from across the world to help you raise a reader, a leader.

HOW FUN'O'FABLE CAME IN BEING

The Parable of Sowers!

This was more like a jigsaw puzzle with the stars aligned right, that a mere conversation between the e-commerce techie and the bibliophile mother, each bringing their expertise to the bigger picture, turned into an idea which they then nurtured with passion into a budding start up.

Together we gathered gems from the world of magic and put together bits and pieces of fun to bring forward the most amazing reading experience for your child. It’s Fun by Fables that we at Fun’O’Fable are trying to spread to the tender saplings so they learn to believe in the magic of books and imagination and thus lay the foundation of a fertile brain.

Gift your little one the joy of unboxing imagination once each month. Join us in this journey and we will help you make your child million words richer.

THE MILLION WORD GAP

As per a new research, if you read five books a day to children, they are likely to have heard 1.4 million more words by the time they enter kindergarten, compared to those children whose parents do not read to them at all. This gap between your children and the other’s is: The Million Word Gap.

Fun’O’Fable strives to ensure your child is ahead of the gap and has the advantage of hearing 1.4 million words by the time they reach kindergarten.

Research by Jessica Logan, lead author to the study and assistant professor of Education Studies at Ohio State University. The research is published in the Journal of Developmental & Behavioral Pediatrics.

20 MINUTES READ TIME

What may seem like a task at first, is the best gift you can give to your child: 20 minutes of reading time every day. Another brilliant research which shows that, how much time you spend reading directly impacts the performance of the child in academia.

Research shows that 20 minutes reading opens your child’s world to about 1.8 million words (18 lakh) a year compared to a 1 minute of reading per day that helps your child see just 8,000 words a year. That means that if they read 20 minutes a day, they will have read for 851 hours by 6th grade and on standardised tests, they will likely score better than 90% of their peers.

Anderson, R. C., P. Wilson, and L. Fielding. Growth in reading and how children spend their time outside of school. Reading Research Quarterly 23: 285–303

FUN'O'FABLE BOX

A box that holds the magic of surprise, the joy of imagination and power of knowledge all wrapped in fables.

Magic of Surprise : Every month, at your doorsteps, awaits a new surprise. Reading books that are thoughtfully curated, with varying subjects, to create a sense of curiosity & patience in your child, unfolding the magic of hope & surprise.

Joy of Imagination: As the little ones enter the world of books and stories, they trigger within themselves, the joy of imagination. Fiction is more of an art form. It leads children down paths where they are left to invent a large part themselves. Visualising, creating and decision-making empower them for future.

Power of Knowledge: The power of words and the result of reading, is the Million Word Gap. Making children richer through reading is the foundation stone of Fun’O’Fable. Gift them the wealth of knowledge.